Originally “You Must Create” YMC could also stand for “Young Man’s Clothing”, as a youthful masculinity were central to the fresh SS14 collection. The playful designs were complimented by the trendy young audience, which included Harley from Rizzle Kicks, Reggie Yates and Connor Maynard. The collection took inspiration from punk, with oversize spot patterns, graffiti paint strokes and animal prints.
Light-weight fabrics add functionality to items like this sky-blue jacket, whilst minimal silhouettes give a masculine aesthetic.
Ankle skimming trousers are a key feature to look out for in SS14 menswear, and YMC’s take on this trend includes ankle cuffs with ties.
The red and navy stripes on these separates are playfully boyish, laid-back and exemplify the preppy edge of the collection!
Written by Emma Sorrell