Reflecting on her personal connection to the brand, Rihanna shared, "Hair has always been very personal to me—my hairstyles have been markers of my evolution and growth over the years—so launching Fenty Hair was something I was really passionate about."
The Fenty Hair collection features an extensive lineup tailored for various needs:
- The Rich One Moisture Repair Shampoo: A gentle, hydrating formula that cleanses while addressing split ends and reducing breakage.
- The Rich One Moisture Repair Conditioner: A lightweight conditioner that softens hair, reduces breakage, and tackles split ends.
- The Richer One Moisture Repair Deep Conditioner: An ultra-hydrating option infused with wild mango butter for added softness, repair, and smoothing.
- The Comeback Kid Instant Damage Repair Treatment: A bond-building treatment that penetrates deep into the hair for up to 75% damage improvement.
- The Protective Type 5-in-1 Heat Protectant Styler: A multi-purpose cream that protects up to 450°F while smoothing, defrizzing, detangling, and hydrating.
- The Homecurl Curl-Defining Cream: A silicone-free gel-cream with wild mango butter to define and enhance curls.
- The Gelly Type Strong Hold Gel: A strong-hold gel featuring bamboo sap water, ideal for sleek ponytails, slick backs, and topknots.
- The Controlling Type Hair-Thickening Edge Control Gel: A high-hold edge gel enriched with larchwood and red clover extract to visibly thicken and control edges.
- The Side Stick 3-in-1 Edge Tool: A versatile styling tool for combing, brushing, edge-laying, and precise parting.
Available on the official Fenty Hair website and at Sephora, Fenty Hair continues the brand’s commitment to inclusivity and quality with its vegan, sulfate-free, silicone-free, DEA-free, gluten-free, and cruelty-free formulations.
This expansion into hair care follows Rihanna's earlier successes with Fenty Beauty, Fenty Skin, and Savage X Fenty, further establishing her as a transformative force in the beauty industry.
By Angela Gaote