What We Wear, a youthful and dynamic brand founded by Tinie Tempah, showcased their second contemporary SS/18 collection called ‘Bring Your Game, at LFWM's 5th anniversary in a remarkable presentation, with a concept that was undeniably clever.
The collection included sport inspired design features e.g. poppers running down the side of shorts, that still remained a sense of comfort in the interactive setting and simple silhouettes, displaying its inspiration from sportswear.
Each look had its own distinct aesthetic and carried the brands identity so effortlessly. With black, different shades of blue such as baby blue and navy, complimented with nudes, a sheen brown, popping pink and piped stripes of orange, it all came together on the What We Wear basketball court.
As the models joked and played on the WWW court, it contributed to the easy going and laid back atmosphere and definitely spread the fun and enjoyment in the room.
In addition, the collection was styled with none other than the iconic footwear brand Converse, displaying a casual yet trendy look.
Written by Beatrice Maina
Photographer by Paul Licorish