As Jane Taylor launched her flagship store in Chelsea this week, she pledges to give the same royal treatment to every customer that she grants long term customers The Countess of Wessex, who attended the launch, and The Duchess of Cambridge.
Her hats really are something special, combining heritage and exotic elements they exude luxury and creativity. When looking at the beautiful garments, it is interesting to see them as a product of Jane’s upbringing. Her father’s engineering background must have inspired the attention to structure which makes the signature round hats seem to defy gravity. Jane’s mother was a florist who created floral displays for Royal Ascot and Buckingham Palace, and I can see this combination of nature with high society in her collection that sees hounds tooth alongside bright tall feathers.
As well as her parents, another influencer in Jane’s life is her mentor, Theo Paphitis, who attended the King’s Road launch with fellow Dragon, Deborah Meaden. The store, on one of the most stylish streets in the country will enable the Jane Taylor London brand to offer ready-to-wear hats, with matching gloves and handbags, as well as the bespoke designs enjoyed by Beyoncé, Kate Moss and The Royals. Along with the capital’s fashionistas, the ladies of Made in Chelsea attended the launch to welcome the new brand on the block.
In Summer 2016 the crowds of Ascot and Cheltenham will be topped with an array of Jane Taylor London hats, and I look forward to seeing more of her timeless designs.
Déjàvu is an elegant collection from Maral Yazarloo inspired by memories of Middle Eastern textiles.
The collection is bright, bold and feminine - with pieces in fuchsia, emerald, maroon and gold shimmering satin. As well as Iranian influences, pieces reminisced to styles of the pre Tudor England, with simple gowns and high necked dresses.
It is truly the details of embroidered waistbands, gems and skirts that make the pieces special and unique. By focusing on simple, quality detail, fabrics and colours, Yazarloo breaks away from today's throwaway fashion to create something timeless.
Models were accessorises with embroidered headbands with gold plates, complimenting the loose braided up dos created by Toni and Guy stylists.
As the classic British brand expands its reach into Asia (South Korea, China and Japan), the SS16 collection harks back to its traditional British heritage and draws on the colonial styles inherent to its heritage supplying the British army and intrepid explorers like Lawrence of Arabia.
The clear military references can be seen throughout the collection, from the Desert Rat inspired khaki jackets with big “practical” pockets, to the parachute inspired taping details.
As well as clothing explorers in the past, the brand continues the tradition by partnering with the understatedly sexy Levison Wood of Walking the Nile, with whom Belstaff have designed a customised jacket for the modern day explorer.
To suit the warmer climes of the new Asian markets, the Spring/Summer collection is lighter and fresher than their signature jackets. White denim jeans and technical nylon jackets suit the more metropolitan explorer, with a masculine sporty look.
Finally, the attention to detail in the patterning must be noted, with hand painted camouflage pattern, and prints of old British maps.