Mercedes-Benz Kiev Fashion Days celebrates 1 year at London Fashion Week with a show of six best designers from Ukraine
It’s been one year since Ukrainian designers first showcased their collections during London Fashion Week. The first showcase took place at the Fashion Scout London platform and became a great tradition of cooperation. This time, six Ukrainian designers, Anna K, Lara Quint, Lera Leshchova, Krasilnikova, Paskal and Yasya Minochkina will present their AW14 collections on the Fashion Scout London catwalk at 3 PM on Saturday, February 15th.
Freemasons’ Hall - the main Fashion Scout London venue - will also host an exhibition of the collections at the Presentation space from 11AM till 6PM on Monday, February 17th.
London Showcase at Fashion Scout launched international careers of popular Ukrainian brands such as Anna K, Lera Leshchova, Paskal and Yasya Minochkina. Two more emerging talents - Krasilnikova and Lara Quint - will join the showcase after their brilliant start at Fashion Scout Kiev.
Although protests have been tormenting Ukraine since the government rejected a trade agreement with the EU in November 2013, designers of the Mercedes-Benz Kiev Fashion Days (MBKFD) and Fashion Scout Kiev have kept their focus on developing their brands internationally, successfully operating on French, German and Asian markets. Mercedes-Benz Kiev Fashion Days collections have been featured by prominent international media, such as Vogue.co.uk, Vogue.it, Glamour.co.uk, L’Officiel Italia, Marie Claire US and many others. The Guest Nation: Ukraine project at Pitti Uomo in January 2014 opened the Italian market for Ukrainian designers, bringing new contacts, new orders and more B2B experience.
Fashion Scout is widely known as an independent platform for discovering new fashion designers. But the platform does not just scout emerging brands to give them a chance to showcase at London Fashion Week, it continues to nurture the talents and lead them to a point where they can "stand on their own." On average, the company supports a brand for its first 6 seasons to help build a sustainable business and get international exposure. Over the past 14 seasons, Fashion Scout has helped a lot of talented designers, among them - David Koma, Peter Pilotto, Felder Felder and Iris van Herpen.