Mercedes Benz New York Fashion week is currently on and Autumn is getting nearer.
The FashionThirst team aims to cover shows with a difference hence why we are highlighting the Supima show. Supima offers a unique runway presentation essentially because it is a textile manufacturer and not your traditional run of the mill fashion brand. Supima's focus is on the material. Founded in 1954 the company uses luxury Pima cotton material which is perfect for the Spring season. Supima aims to use the best quality and variety of Californian grown Pima known for its softness. John Lewis department store Pima cotton pillow cases have always been sought after in the UK (ask your mum!).
Historically Supima has been a sponsor of an annual competition focusing on new and emerging designers and so most of this year's collection was a presentation which highlighted their artistic creations. The budding young designers offered us sleek-lined outfits with the odd cutout and some fancy ruffles. One dress looked like a plastic-looking pink sculpture with panels stuck on. Some of the designs were orchid flower-inspired. We also witnessed a vast range of denims, flambouyant corduroys, exciting twills and some show-stopping uber-cool knits. It is so important to nurture young talent and to give young designers the exposure they need. Giving new comers a spotlight based on merit is an extremely important value in the fashion world. Karl Lagerfeld started out in this way. Pave the way for the new!
Monica Cummings, Ba Hons., MA (Chief Editor)