As Jane Taylor launched her flagship store in Chelsea this week, she pledges to give the same royal treatment to every customer that she grants long term customers The Countess of Wessex, who attended the launch, and The Duchess of Cambridge.
Her hats really are something special, combining heritage and exotic elements they exude luxury and creativity. When looking at the beautiful garments, it is interesting to see them as a product of Jane’s upbringing. Her father’s engineering background must have inspired the attention to structure which makes the signature round hats seem to defy gravity. Jane’s mother was a florist who created floral displays for Royal Ascot and Buckingham Palace, and I can see this combination of nature with high society in her collection that sees hounds tooth alongside bright tall feathers.
As well as her parents, another influencer in Jane’s life is her mentor, Theo Paphitis, who attended the King’s Road launch with fellow Dragon, Deborah Meaden. The store, on one of the most stylish streets in the country will enable the Jane Taylor London brand to offer ready-to-wear hats, with matching gloves and handbags, as well as the bespoke designs enjoyed by Beyoncé, Kate Moss and The Royals. Along with the capital’s fashionistas, the ladies of Made in Chelsea attended the launch to welcome the new brand on the block.
In Summer 2016 the crowds of Ascot and Cheltenham will be topped with an array of Jane Taylor London hats, and I look forward to seeing more of her timeless designs.