The What We Wear SS19 collection officially marks one year that the contemporary brand presented their debut. Season after season they have managed to cement not only their unique casual style but their name into everyone's mind every men's fashion week. Their show yet again remains one of the most anticipated at LFWM with a packed out show and many UK celebs in the forefront.
As we get closer to The World Cup ’18 the brand in their own words wanted to use this special occasion comfortably as it coincides with the inauguration of the sport. Using this as inspiration for this S/S19 collection What We Wear chose to pay close attention to the 70’s-90’s era and revisited the ideology of uniform from football jersey tops and matching shorts and trousers to tracksuits and trench coats this seasons choices were amazing. Using primary colours such as red, blue and yellow as their main inspiration from references to country flags.
This season the brand teamed up with Amsterdam based brands Daily Paper and Filling Pieces using uniquely- designed customised Filling Pieces footwear and What We Wear x Daily Paper accessories to add that bit extra to the outfits as a visual rendition of the triple brands fused for a friendly- match. What We Wear pulled off an unmissable show and yet again has everyone excited for next season.
Introducing only their third collection to the world What We Wear continues to keep us excited and has become one of the most anticipated fashion shows at London Mens Fashion Week.
Continuing with the underlining sporty look the brand was influenced by workwear ‘visual-data formed by the everyday man’. Looking deeper into the uniforms of the DLR operator, the construction worker and many more daily jobs and uniforms as a whole, the brand was able to add more formal accents into this greatly represented minimalistic concept.
Going for more of a fitted and slimmer look this season with navy, khaki, black, olive green as there primary colours they have also managed to add orange and some mustard yellow as their statement colours. Everything came together nicely as they were styled exceedingly well with Amsterdam based footwear brand Filling Pieces.
Reflecting back from his life experiences and living in the centre of London Tinie Tempah wanted to demonstrate that as we all work for the most part of our lives, that in today’s generation we now take more liking into how we dress even in the work environment by appealing to the youthful demographic. We can all agree that the man himself has not only proven to be a top leading UK artist or just appreciated for his amazing style and influence in fashion, but has managed to construct a clothing brand that can inspire all to wear.
In his own words ‘For me, I’m trying my best through my life experiences, to reflect the life of a young man today’ which I think many can agree that he has been able to do very well.
What We Wear, a youthful and dynamic brand founded by Tinie Tempah, showcased their second contemporary SS/18 collection called ‘Bring Your Game, at LFWM's 5th anniversary in a remarkable presentation, with a concept that was undeniably clever.
The collection included sport inspired design features e.g. poppers running down the side of shorts, that still remained a sense of comfort in the interactive setting and simple silhouettes, displaying its inspiration from sportswear.
Each look had its own distinct aesthetic and carried the brands identity so effortlessly. With black, different shades of blue such as baby blue and navy, complimented with nudes, a sheen brown, popping pink and piped stripes of orange, it all came together on the What We Wear basketball court.
As the models joked and played on the WWW court, it contributed to the easy going and laid back atmosphere and definitely spread the fun and enjoyment in the room.
In addition, the collection was styled with none other than the iconic footwear brand Converse, displaying a casual yet trendy look.