The Italian fashion brand, ICEBERG brought us a vibrant and memorable collection inspired by 1980s pop culture and a fresh interpretation of a positive rebellious movement for SS20.
Held during London Fashion Week Men's at The Truman Brewery with a number of celebrity guests in attendance. Uk rappers Chip, Lethal Bizzle, Donae'o, Ms. Banks and DJ Siobhan Bell were all spotted front row.
Models walked down a jet black runway wearing relaxed sportswear, Tailored suites, Double denim, colour blocking silhouettes and eye-catching graphics by Peter Blake. Accessorised with Linda Farrow shades and chunky sneakers.
James Long, creative director demonstrated a youthful vibe which was carried throughout the collection mixed with a hyper colour pallet. Making The latest looks by ICEBERG diverse and easily wearable, ideal for the confident fashion focused youth of today.
London men's fashion week showcased a variety of British and international designers this past weekend including the latest looks from ICEBERG.
The Italian brand was founded by husband and wife Silvano and Giuliana Marchini Garani in 1974, since then ICEBERG has built a lasting reputation on innovative designs and premium garments. Known for its use of graphic prints, art and pop culture references this season was bold, and not to be missed.
Current creative director James Long has been leading the brand's creative vision since 2016 infusing Italian style and current streetwear silhouettes.
This seasons collection showcased during LCM and on the official men's fashion week schedule, the collection both vibrant and retro had winter sports references with eye-catching primary colours and graphic knitwear.
Loud branding and spliced logos where used throughout the collection alongside horizontal stripes and 90s colour blocking. A few Micky Mouse pieces where also spotted in this seasons collection merged with velour tracksuits, Polos, and parkas.
On-trend bucket hats were accessorized with headbands, ski goggles and Urban graffiti logos creating an overall youthful look through the collection whilst still keeping the signature premium ICEBERG Italian style.