Great British Roots, the new collection by Belstaff for their Autumn/Winter 2019 collection, is presented in the heart of their Belstaff home in Mayfair. The most ideal setting to remind us all of the remarkable story the brand carries.
The collection is the first by Creative Director Sean Lehnhardt-Moore who showcases incredible British designs, evolved and entirely driven by the spirit of adventure.
The staple pieces were displayed in a space of four packing crates, each area with its own focus compass points in reference to Belstaff’s past. Simultaneously a different vibe was in each corner to signify the contemporary growth of the brand.
The first compass point was “Outward Bound” a setting from the 1920s, where Belstaff made protective outdoor gear mainly for traveling and exploring. The second compass was “Dockland” that was inspired by the military/navy, which incorporated a more extreme protective kit, in scenes with ropes, pulleys, and chains. “The Machine Age” being the third compass was encouraged by motorcyclists and equipped drivers, a scene more adventurous and associated with a love for machines. And lastly “Northern Grit” was the final compass point, the setting with the most down to earth functionality with areas in reference to potteries and coal mining.
Garments included a black leather biking cape, thick woolen jumpers, the best quality brown suede coats, cotton and cashmere as well as shearling pieces, knits and hand waxed leather to support Belstaff’s solid brand identity, great materials that capture the modern day Belstaff trademark. The tones supported the industrial influence with blacks, browns, greys, and shades of navy blue, in addition, clothing details in reference to the military uniforms.
The interior and aesthetic of the room also supported that same vibe with a space of autumn leaves, logs, a vintage British motorcycle, and mechanical accents. An environment for the guests invited to really take in and captivate the story of “Great British Roots”. Guests that were present included, Richard Biedel, Stefan Pierre, Craig McGinley, David Gandy, and Oliver Proudlock. All of which who also honoured the Belstaff presentation with incredible style and flair.
This debut for Sean Lehnhardt-Moore spoke volumes in celebrating the brand's British heritage and we believe it’ll be the first of many outstanding collections to exhibit technical innovation, forthcoming development, and beautifully crafted British design.
Written by Beatrice Maina
Photographer Parand Fateh
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