Introducing only their third collection to the world What We Wear continues to keep us excited and has become one of the most anticipated fashion shows at London Mens Fashion Week.
Continuing with the underlining sporty look the brand was influenced by workwear ‘visual-data formed by the everyday man’. Looking deeper into the uniforms of the DLR operator, the construction worker and many more daily jobs and uniforms as a whole, the brand was able to add more formal accents into this greatly represented minimalistic concept.
Going for more of a fitted and slimmer look this season with navy, khaki, black, olive green as there primary colours they have also managed to add orange and some mustard yellow as their statement colours. Everything came together nicely as they were styled exceedingly well with Amsterdam based footwear brand Filling Pieces.
Reflecting back from his life experiences and living in the centre of London Tinie Tempah wanted to demonstrate that as we all work for the most part of our lives, that in today’s generation we now take more liking into how we dress even in the work environment by appealing to the youthful demographic. We can all agree that the man himself has not only proven to be a top leading UK artist or just appreciated for his amazing style and influence in fashion, but has managed to construct a clothing brand that can inspire all to wear.
In his own words ‘For me, I’m trying my best through my life experiences, to reflect the life of a young man today’ which I think many can agree that he has been able to do very well.
Written By Maria Santee
Photographer Ian Clark